Privacy policy

Last updated: May 29, 2026

Ritual Athletic ABN: 68867786157 operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ritual Athletic is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, the EU General Data Protection Regulation (GDPR), and applicable US state privacy laws including the California Consumer Privacy Act (CCPA).

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address
  • Financial information including payment card information, transaction details, form of payment, and payment confirmation
  • Account information including your username, password, security questions, preferences and settings
  • Transaction information including the items you view, add to cart, purchase, return, exchange or cancel, and your past transactions
  • Communications with us including information you include when contacting our customer support team
  • Device information including information about your device, browser or network connection, your IP address, and other unique identifiers
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information
  • Automatically through the Services from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies
  • From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf
  • From our partners or other third parties

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to process payments, fulfil orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalised shopping experience for you.

Marketing and Advertising. We use your personal information to send marketing and promotional communications by email and to show you relevant online advertisements. You may opt out of marketing communications at any time. For EU customers, we will only send marketing communications where we have obtained your explicit consent.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment experience, and detect or take action regarding fraudulent or illegal activity.

Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal process, and enforce our terms or policies.

Legal Basis for Processing (EU/UK Customers). If you are located in the European Economic Area or United Kingdom, we process your personal information on the following legal bases: performance of a contract (to fulfil your order), legitimate interests (to improve our services and prevent fraud), legal obligation (to comply with applicable laws), and consent (for marketing communications).

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfilment and shipping)
  • With business and marketing partners to provide marketing services and relevant advertising
  • When you direct or consent to our disclosure of certain information to third parties
  • With our affiliates or otherwise within our corporate group
  • In connection with a business transaction such as a merger or acquisition
  • To comply with applicable legal obligations, respond to subpoenas or similar requests, enforce our terms of service, or protect our rights and the rights of our users

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Cookies

We use cookies and similar tracking technologies on our website to enhance your shopping experience, analyse site traffic, and support our marketing activities. You may control cookie settings through your browser. Please note that disabling certain cookies may affect the functionality of the Services. EU customers will be presented with a cookie consent banner in accordance with GDPR requirements.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Information you share on third-party social networking platforms may be viewable by other users without limitation.

Children's Data

The Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at help@ritualathletic.com to request that it be deleted.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. However, no security measures are perfect and we cannot guarantee absolute security. We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to Access / Know — you may request access to personal information we hold about you
  • Right to Delete — you may request that we delete personal information we hold about you
  • Right to Correct — you may request that we correct inaccurate personal information
  • Right of Portability — you may request a copy of your personal information in a portable format
  • Right to Withdraw Consent — where we rely on consent to process your personal information, you may withdraw that consent at any time
  • Right to Object / Restrict Processing — in certain circumstances you may object to or request restriction of our processing of your personal information
  • Managing Communication Preferences — you may opt out of marketing emails at any time using the unsubscribe link in any email we send you

Australian residents may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

EU/UK residents may lodge a complaint with their local data protection authority.

California residents have additional rights under the CCPA, including the right to know what personal information is sold or disclosed and to opt out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, please contact us at help@ritualathletic.com.

International Transfers

We are based in Australia and your personal information may be transferred to, stored, and processed in other countries including the United States. If we transfer your personal information outside the European Economic Area or United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. We will provide notice of material changes as required by applicable law.

Contact

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint about how we handle your personal information, please contact us:

Ritual Athletic help@ritualathletic.com, Australia ABN: 68867786157